Six years after acquiring a pair of side-by-side top floor units in Downtown L.A.’s Biscuit Lofts from IRL sports legend Ichiro Suzuki, eSports legend Alex Garfield has lofted the penthouse lofts back to market with an asking price of $3.45 million.
Best known for building two eSports teams, Evil Geniuses and Alliance, into global powerhouses that helped Garfield rake in more prize money than any other individual owner in video gaming history, the 38-year-old Philadelphia native is currently the CEO of Popdog, a venture that corralled three pre-existing companies — Loaded, NoScope and Catalyst Sports & Media — under a single umbrella to be a one-stop-shop for influencer management, Twitch analytics and eSports brand development.
Shortly before launching Popdog with a $9 million Series A funding round, Garfield scooped up the pair of units from the longtime Seattle Mariners outfielder for $2.45 million, $100,000 over asking price.
Measuring 2, 030 square feet, the larger penthouse features hardwood floors, an open-plan kitchen with stainless steel appliances and cabinetry, and a wall of industrial windows showcasing dramatic views of the city skyline, the 6th Street Bridge, and the San Bernardino Mountains. It also includes two separate patio areas adding approximately 1,000 square feet of private outdoor space, with the upper rooftop deck serving up 360-degree views of the city.
Coming in at a modest 620 square feet, the adjacent unit could potentially serve as a guest suite, screening room, or separate work space. Or — just spitballing here — a studio for hosting/streaming your squad of professional videogamers and/or podcasters.
The units also come with five secure underground parking spaces, two storage units, and Mills Act tax breaks, while the building amenities include a 24/7 concierge, saline pool and showers, Viking BBQs, firepit, and a full gym.
Frank Bruno of Keller Williams Hollywood Hills holds the listing.