About two years ago, Jason Derulo’s career was facing a bad slump. Though the pop music singer-songwriter had scored several big hits (“It Girl,” “Trumpets,” “Whatcha Say”) in the late 2000s and early 2010s, he hadn’t had a song chart on the Billboard Hot 100’s top 20 in five years. His “2Sides” EP, released in 2019, went largely unnoticed by critics and consumers alike, and in May 2020, Derulo parted ways with his longtime Warner Bros. record label, citing “creative differences.” Was the 30-year-old already all washed up?
Bored at home during the pandemic, Derulo began experimenting with TikTok. With the help of Isabel Quinteros Annous, the head of TikTok’s artist relations, and a number of highly-produced comedy videos, Derulo’s fame quickly grew exponentially; his is now now the 14th-most-popular account on the entire app, with a whopping 51.6 million followers. The app also helped his 2020 single “Savage Love” go viral, and it quickly shot to #1 in multiple countries around the globe. Suddenly, Derulo was famous with a whole new generation of kids who’d missed his earlier hits, and he loved the attention. Just don’t mistake him for Usher.
Last year, Derulo’s TikTok success earned him a new record deal with Atlantic. The TikTok money is good, too — per estimates, a major account of this size can haul in about $75,000 in advertising revenue per video produced, though the always-brash Derulo is quick to dispute that number, saying his earnings are actually “far more” than a measly $75k.
Whatever the case, and whatever you think of Derulo’s offbeat videos — one involved eating corn off a power drill, another saw him shaving off his own eyebrow — his bank account is likely healthier than ever. And though the Florida native already owns a $3 million mansion in L.A.’s suburban Tarzana neighborhood, records show he’s splashed out another $3.6 million for a nearly-new home in the neighboring community of Encino. Built in 2020 and styled in the ubiquitous modern farmhouse manner, the nearly 5,000-square-foot structure was sold in December of that same year for $3.3 million to a non-famous buyer.
But that new owner didn’t stay long. Just six months later, the house was back up for sale, though it took another eight months for Derulo to come along and finally take the place off the seller’s hands. Listing photos reveal that person is long gone from the premises — the interiors are mostly unstaged and all but devoid of furniture.