Her first media appearance was a 2004 “Judge Judy” episode, suing her former friend over $1,800, but Alexandra Peirce has certainly come a long way since then. The famously volatile social media influencer and jewelry designer best known for her controversial rants — she’s called another woman a “dumbass bitch” for wearing a mask at a public pool, strongly opined Michelle Obama is ugly and once had an on-camera meltdown over a baked potato — has put her Newport Coast home on the market, asking $4.8 million.
That list price is far more than the $2.8 million Peirce paid back in late 2020, but the Bentley-driving Orange County native also spent much of the last two years giving the place a top-to-bottom remodel. She installed new floors, renovated the kitchen with all-new countertops and cabinets, replaced the existing master bath with an expensive stone-swaddled new bath, and added new LED recessed lights throughout.
The property is also located in prime Newport Coast, one of Orange County’s most desirable neighborhoods. Tucked inside the guard-gated Santa Lucia community, the 3,500-square-foot structure was built in the mid-1990s, along with 102 other homes in the enclave, all of them technically zoned as condos but fully detached like traditional single-family homes.
While Peirce’s asking price is high for this particular gated community, her home also features some amenities not found in most of her neighbors’ homes. Located at the very end of a cul-de-sac, the house sits behind rare private driveway gates of its own. It’s also one of the larger residences in the area, with four bedrooms and 4.5 baths.
Last year, Peirce married her second husband Jason Locke in a wedding she angrily defended after it was mocked across the internet. That sort of outspoken behavior has become the proverbial bread and butter of her social media persona — while the 38-year-old has been consistently making YouTube videos since 2009, she didn’t experience much mainstream success until 2020.
During the Covid-19 pandemic, Peirce altered her previously shopping-and-fashion-oriented channel to incorporate more pandemic-related and political commentary, a change that generated controversy but also widely expanded her reach. She now has more than 370,000 YouTube subscribers and 260,000 followers on TikTok. And if her already-successful jewelry line did indeed “quadruple in revenue” over the past two years, as she claims, don’t be surprised if her next residence is an upgrade.